Backdraft OpCo, LLC, doing business as Emergency Reporting is committed to protecting your privacy. Emergency Reporting provides online fire and emergency reporting management solutions (the “Services”) for companies that have contracted for these services (“Subscriber Companies”). We have prepared this Privacy Policy to describe to you our practices regarding the personal information we collect from users (“Users”) of our website located at (the “Site”) and from Subscriber Companies who utilize the Services under contract.

Table of Contents


Information Users Provide to Us

We may collect personal information from Users who visit our Site, such as:

  • your first and last name, e-mail, username and password when you create a demo account or an account to log in to our network (“Account”);
  • if you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, to send you a reply;
  • when you participate in one of our surveys, we may collect additional profile information; or
  • we may also collect personal information at other points in our Site that state that personal information is being collected.

Information from Subscriber Companies

In providing fire and emergency reporting management solutions, Subscriber Companies determine what types of personal data to provide via our Services.  This information may include a wide range of employee and patient data such as location, contact information, health, demographics, training, tracking, and billing.

Information Collected via Technology

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information may include IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends and User movement around the Site, administer the Site, gather demographic information about our User base, and better tailor our Services to our Users’ needs.

Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience. This type of information is collected to make the Site and Services more useful to you and to tailor the experience with us to meet your special interests and needs.

Collection of Data by Advertisers. We may also use third parties to serve ads on the Site. Certain third parties may automatically collect information about your visits to this and other websites, your IP address, your ISP, the browser you use to visit our Site (but not your name, address, e-mail address or telephone number). They do this by using Cookies, Pixel Tags or other technologies. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation of our Site and the other sites tracked by these third parties. This policy does not apply to, and we are not responsible for, Cookies or Pixel Tags in third party ads, and we encourage you to check the privacy policies of advertisers and/or ad services to learn about their use of Cookies and other technologies. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here: .

Traffic Analytics. We use a limited number of third-party service providers to help analyze how users use the Site or Services (“Analytics Companies”). These Analytics Companies use Cookies to collect information such as the number of User visits and what other sites they used prior to coming to the Site. We use the information we get from these Analytics Companies only to improve our Site and Services. We may combine the information generated through the use of our Analytics Companies with your personal information. Although these Analytics Companies may plant a persistent Cookie on your web browser or mobile device to identify you as a unique user the next time you visit the Service, the Cookie cannot be used by anyone but the Analytics Company that placed the applicable Cookie. This Policy does not apply to and we are not responsible for the Cookies used by these Analytics Companies.

Information Collected from Third Parties

We may collect information about you and other individuals from the following third-party sources: (i) third parties who license, sell or otherwise provide data they have collected; or (ii) information from publicly available sources, such as via the Internet and social networks.


Emergency Reporting processes data submitted by Users and Subscriber Companies.

Processing of Users’ Information

We may process personal information from Users who visit our Site, such as to:

  • facilitate the creation of and secure your Account on our network;
  • identify you as a user in our system;
  • provide improved administration of the Site;
  • send you a welcome e-mail to verify ownership of the e-mail address provided when your Account was created;
  • respond to your inquiries or requests;
  • send you administrative e-mail notifications, such as security or support and maintenance advisories; or
  • send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Emergency Reporting.

Processing of Subscriber Companies’ Information

In providing fire and emergency reporting management systems, Emergency Reporting processes data submitted by Subscriber Companies to provide the Services.  To meet its contract obligations, Emergency Reporting may access, correct, transfer, or follow other Subscriber Companies’ directions relating to the processing of the Services’ data.


We disclose your personal information as described below and as described elsewhere in this Privacy Policy.

  • Subscriber Companies. The personal information provided by the Subscriber Companies may be analyzed or combined with other information and shared with the same Subscriber Companies as part of the Services.  Subscriber Companies may also direct Emergency Reporting to share certain information, information summaries, and/or analysis with government and non-government agencies.
  • Third Party Service Providers. We may share your personal information with third-party service providers to provide the Services; to conduct quality assurance testing; to facilitate the creation of Accounts; to provide technical support; to provide other services to Emergency Reporting, or to provide features to Subscriber Companies who have entered into agreements with third-parties.
  • User Feedback. We often receive comments from Users. We may post User feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting your name with your feedback.
  • Creation of Anonymous Data. We may create anonymous data records from personal information by excluding information that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content or improve the navigation of our Site or Services. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.
  • Corporate Restructuring. We may share some or all of your personal information in connection with or during the negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.
  • Other Disclosures. Regardless of any choices you make regarding your personal information (as described below), Emergency Reporting may disclose personal information if it believes in good faith that such disclosure is necessary (i) in connection with any legal investigation; (ii) to comply with relevant laws or to respond to subpoenas or warrants served on Emergency Reporting; (iii) to protect or defend the rights or property of Emergency Reporting, or Users, or Subscriber Companies of the Services; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service.


We may periodically send you free newsletters and e-mails that directly promote the use of our Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below). Regardless of your indicated e-mail preferences, we may send you service-related communications, including notices of any updates to our Terms of Service or this Privacy Policy.


You may change any of your personal information by editing your profile within your Account or by sending an email to us at [email protected]. You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that legal requirements may dictate that information be retained for specified periods of time and we may not be able to honor your request until the expiration of that time period. When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud prevention or similar purposes.

Persons within some legal jurisdictions like the State of California have certain legal rights to access certain personal data we hold about them and to obtain its correction, amendment or deletion. Those users may exercise some of those rights through the options described in this section. In some circumstances, Emergency Reporting has limited ability to identify and access individual personal data that our Subscriber Companies have submitted to the Services. If you wish to request access, to limit use, or to limit disclosure, we may first refer your request to the Subscriber Company to whom you submitted your personal data, and we will support them as needed in responding to your request.


Emergency Reporting is committed to protecting the security of your personal information. We use a variety of industry-standard security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Emergency Reporting uses reasonable efforts to protect your personal information, Emergency Reporting cannot guarantee its absolute security.


Emergency Reporting does not target its offerings toward and does not knowingly collect any personal information from Users under 13 years of age. If Emergency Reporting learns that the User is a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any User personal information from a child under 13, please contact us at [email protected].


Some web browsers may transmit “do not track” signals to the websites and other online services with which your web browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals. When a standard is established, we may revise our policy on responding to these signals.


This Privacy Policy applies solely to the Emergency Reporting websites and to the Services we provide to Subscriber Companies.

There may be links to other sites from Emergency Reporting web pages that take you outside our website. These other sites may send their own cookies to users, collect data or solicit personal information. Personally-identifying information which you choose to provide to another party or website will not be subject to this Privacy Policy.


The Privacy Act of 1974 applies to Subscriber Companies who are agencies or contracted to the United States Federal Government. Users of these Subscriber Companies are advised of the following, “they are entering into a records and data collection system containing personal information that is governed by rules established under the Privacy Act (5 U.S.C § 552a)/PL 93-579 and are hereby notified that they are authorized to use information within the system for “official use” only, and may not share or disseminate information unless specifically authorized.  Civil, and/or Criminal penalties apply for any unauthorized use of data maintained within this system.”

The Privacy Act of 1974 provides certain individuals whose information is maintained by these Subscriber Companies with rights to seek access to and amend covered records.


Emergency Reporting is committed to resolving complaints about your privacy and our collection or use of your personal information. Individuals with inquiries or complaints regarding this privacy policy should first contact Emergency Reporting at [email protected] or in writing at the address below:

Emergency Reporting – Attn: Privacy Office, 2200 Rimland Dr., Suite 305, Bellingham, WA 98226


This Privacy Policy may be updated to reflect changing business or regulatory conditions. If we make any material changes in the way we use personal information, we will notify you by sending you an e-mail to the last e-mail address you provided to us, and/or by prominently posting notice of the changes on our Site, and/or notifying Subscriber Companies. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site. These changes will be effective immediately for new Users of the Site or new Subscriber Companies. Continued use of our Site or Services, following notice of such changes, shall indicate your acknowledgment of such changes.


Any questions about this Privacy Policy should be addressed to [email protected] or by postal mail at:

Emergency Reporting

Attn: Privacy Office

2200 Rimland Dr., Suite 305, Bellingham, WA 98226

Updated on 15 February 2022 to reflect Emergency Reporting withdrawal from U.S. Department of Commerce Privacy Shield Framework as it applies to personal information from the European Union or United Kingdom.